You may notice that the #4Change blog looks somewhat different to it did last week.  Suddenly there are many more shades of purple and fuschia than there used to be.  The reason for this change is our shiny new #4Change logo, courtesy of the fantastic  Saatchi & Saatchi Design team here in London.

Sometime back in June, we put together a design brief and started to tweet it out there.  Sometime on the 30th of June, I received a direct message on my phone:  

SaatchiDesign 4change logo – we’ll do it if you would like… just let us know

After asking us some challenging questions about the design brief and a discussion which encompassed representatives from at least three continents, the Saatchi team went away and came back with the logo which you see on the blog today. 

We’re loving the modern look to it all.  It’s already inspired me to both push my CSS knowledge to the limits in tweaking the style sheets for this blog* and to create a #4Change Twibbon which uses our new icon.  Try it on and show your support for the way social media is helping to create change.

* Future tidy-ups may be necessary.

On Saatchi & Saatchi Design’s blog, they recently wrote:

Like it or not users are beginning to drive brand agendas in social media. Brand positioning and responses therefore ought to be robust enough to accommodate digital turbulence. If you are prepared to let the outside in, be generous, virtuous and interesting and willing to interact with people on their terms, you’ll get the benefit.

On behalf of all of us involved in #4Change, I’d like to offer many thanks to the team at SSD for their generosity and their creativity in the creation of our new logo, which both captures and is testament to the spirit of the #4Change concept.    It looks fantastic and we’ll wear it across the web with pride.

We’re looking for a logo which captures the #4change concept.  Are you up for the challenge?  Check out the design brief below to find out more.

About #4Change

#4Change is a monthly twitter chat about how social media is driving change.  With a host committee spread across the US, the UK and Australia, and participants joining in worldwide, the #4Change chats are a chance to share social media learnings and best practice on an international stage. 

Around the twitter chats, ideas will continue to be shared and discussed via blogs, social bookmarking and other web 2.0 tools.  The #4Change blog – currently at http://4change.memeshift.com, but ultimately moving to its own domain – will be the central point of reference for those looking for information about the chats.

About you

We’re looking for talented and enthusiastic designers to pitch ideas for the #4Change logo.  Sadly, there’s no money in it – we’re all working on this in our spare time – but it’s a way to get involved in something that’s only going to get bigger with time.  Of course, we’ll also give credit on the #4Change blog.

Requirements

We’re looking for a #4Change logo which will reflect the inspiring and engaging nature of the #4Change concept.  The #4Change audience are largely social media enthusiasts – through professional activity, study and/or personal interest, so we need a logo which can stand alongside the best Web 2.0 logos (see http://web2list.com/logos/).

It’ll need to work in the header of a blog, and also have a 100px x 100px avatar and 16px x 16px favicon version.

While the primary use of this logo will be online, we’d appreciate a high quality .eps version which can be used in print if this becomes necessary later on.  Also, while the focus of the brief is on the logo, we wouldn’t say no to a palette of colours which would work alongside it, so we can coordinate our digital assets. 

Essentials

The hash symbol; the number 4; the word Change.  The rest is up to you.

Interested?

Leave a comment below or tweet @ one of the #4change crew (@tomjd, @zerostrategist, @memeshift, @tashjudd, @edwardharran, @amyrsward, @engagejoe).