You may notice that the #4Change blog looks somewhat different to it did last week. Suddenly there are many more shades of purple and fuschia than there used to be. The reason for this change is our shiny new #4Change logo, courtesy of the fantastic Saatchi & Saatchi Design team here in London.
Sometime back in June, we put together a design brief and started to tweet it out there. Sometime on the 30th of June, I received a direct message on my phone:
SaatchiDesign 4change logo – we’ll do it if you would like… just let us know
After asking us some challenging questions about the design brief and a discussion which encompassed representatives from at least three continents, the Saatchi team went away and came back with the logo which you see on the blog today.
We’re loving the modern look to it all. It’s already inspired me to both push my CSS knowledge to the limits in tweaking the style sheets for this blog* and to create a #4Change Twibbon which uses our new icon. Try it on and show your support for the way social media is helping to create change.
* Future tidy-ups may be necessary.
On Saatchi & Saatchi Design’s blog, they recently wrote:
Like it or not users are beginning to drive brand agendas in social media. Brand positioning and responses therefore ought to be robust enough to accommodate digital turbulence. If you are prepared to let the outside in, be generous, virtuous and interesting and willing to interact with people on their terms, you’ll get the benefit.
On behalf of all of us involved in #4Change, I’d like to offer many thanks to the team at SSD for their generosity and their creativity in the creation of our new logo, which both captures and is testament to the spirit of the #4Change concept. It looks fantastic and we’ll wear it across the web with pride.
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